Search Engine Optimization (SEO)
SEO with Cake: It’s about people and machines!
Working with Cake will not just bring eyeballs to your website, it will bring customers to your product or service.
By focusing on people first, Cake builds trust at the same time we build traffic. People need to trust you and like you. If they do, they will talk about you in a positive light to their friends, growing your business. This same concept, when applied online, will influence the rank of your website in search engines.
Did you know that people may not be the most important visitors to your website? Before real people decide to buy from you, other visitors absorb your content and use it to determine what your human audience will see. These other visitors are computers, search engine spiders, bots, scrapers, and AI (Artificial Intelligence) agents. They filter what your audience will see and determine how many people will enter the top of your marketing funnel. If your marketing plan does not accommodate these non-human entities, your best ideas never make it in front of your target audience. Good SEO means feeding the bots. It means testing what results in one post or page showing up in search results, and which ones fade into obscurity.
Search engines, directories, and AI agents are not people. Google is one example. Open AI is another. Instagram’s recommendation engine? Yep, another. They are very important to your future business success. Each exists to filter the content of the world and determine how much visibility you have. Cake has learned how to meet those needs and help you to incorporate the right work in your marketing plan — for both human and non-human visitors.
Your search marketing should go beyond SEO. Combining SEO + creative content + social media + conversion optimization is much more powerful than just increasing traffic to a website.
We work to make sure your content is both important (scores well with human and non-human visitors) and relevant (conforms with the topical map for the subject)—to communicate effectively with both real people and search engine robots. This work is key to your success.
AI SEO & Ranking in ChatGPT
We were early adopters of AI to complement our marketing work, and remain committed to building and using the best tools we can find to connect you to your ideal customer or patient.
It is possible to manipulate the recommendations of any entity, including LLMs (Large Language Models) and tools like Open AI’s ChatGPT. Cake follows a process of studying, testing, and collaborating with others to make sure your ideas show up in front of your target audience regardless of the search path or tool your audience uses. With AI tools, that means making sure our clients and projects are part of training data sets, making sure our content is cached and analyzed whenever an AI agent is attempting to answer a question or perform a task, and providing the right signals to indicate that our content is more important than other content an AI might utilize to inform its output.
Our Search Marketing Services
Search engine optimization (SEO), on-site optimization, content marketing, paid ads management, email marketing, link building, web analytics, competitive analysis, call tracking, social media, conversion tuning, and more are available. We recommend a custom mix of services based on your goals.
We pay close attention to your conversion rates, eliminating expenses that don’t generate quality leads for you. While we use pay-per-click (i.e. Google Ads) and other marketing tools, we are often able to carefully tune any paid advertising tools you may be using today. We favor marketing techniques that have a good return on investment and will help you to spend efficiently.
Marketing is all about trust, and we would like the opportunity to gain yours. Please contact us today to learn more or request a custom quote.