Cake is a full-service medical marketing firm.
Cake works to help our clients reach the right audience in all senses of the word. Our 12 talented staffers together design captivating visuals, invent brilliant tactics, extract rich meaning from statistics, write irresistible headlines, program sweet user interfaces, and respond thoughtfully and creatively to client needs.
A small and nimble agency, we use our talents to help clients increase leads & sales. We have over 20 years of experience specializing in marketing for cosmetic surgeons, medical spas, medical boards, medical practices, and legal professionals.
Areas of Expertise
- Cosmetic Medicine
- Medical Spas
- Medical Practices
- Medical Boards
- Legal Professionals
An intelligent, measured approach to marketing
We don’t like waste. We love effective marketing. Cake approaches marketing with a healthy dose of skepticism, choosing what works best rather than what’s trendy. We continually hone our methods to support your business’ success.
Cake’s work is carefully tailored to meet your individual needs. By devoting our time and energy toward looking—really looking—at both the opportunities and the challenges your individual business faces, we provide a strong return on your marketing investment.
Don’t hire us.
If you’re searching for the cheapest option, or want to try every new gambit and social outlet before it’s proven, don’t hire us. If you want to hang out with your provider in a shiny booth at industry conventions, that’s another reason not to hire us. If you want your team to text you back at 9 PM on Saturday night, choose someone else.
Hire us.
If you want a trustworthy group of people to help you succeed long-term, with smart tactics and without hype, we’re your firm. We feel personally invested in our clients’ success and will earn your trust through being smart, creative, and hardworking. We have numerous clients who have been with us 15+ years, knowing they can count on Cake to smartly manage their marketing through various trends, as well as economic ups and downs.
Our History
Our founder, Aimee Ellingsen, began designing and coding websites in 1996 and founded Cake in 2001. Clark Mackey started his SEO career in 1999 and later formed his own SEO consulting & marketing firm. They joined forces as co-owners in 2010 after finding out they saw eye to eye on some key values: quality, integrity, and being nice.
Aimee shaped Cake’s unique messaging and impactful designs, instilling a vision that resonated deeply with clients and set a high standard in the cosmetic medical marketing industry. Her 30+ years of experience in digital design, combined with an in-depth knowledge of the field, enabled Cake to deliver unparalleled quality to our clients and steered our specialization.
Clark’s focus remained on technical expertise and remaining ahead of the curve on the changing landscape of SEO over the years, while also building the team’s ability to integrate paid search marketing and social media optimization to lay a solid groundwork for each client’s success in their market. Along the way, Clark has established himself as a leading organic SEO expert.
Aimee served as Creative Director until 2024, when Clark became full owner of Cake. Together, they have been the driving force behind our growth, which has been driven largely by word-of-mouth, and thus our success today as a premier cosmetic medical marketing agency in the United States. In addition to serving clients in the cosmetic medical space, we have expanded our expertise to include clients such as medspas, wellness clinics, medical boards, and legal professionals.
About working with Cake
Before you hire us or any marketing firm, check out this helpful page about working with Cake. It’s not just about us: it can help you gain clarity about what you value in a firm and thus make a good hire.
