Cake is a small but nimble team of marketers. We work closely together to maximize each client’s impact, from the creative to the technical aspects of your online marketing plan.

Our History

Our founder, Aimee Ellingsen, began designing and coding websites in 1996 and founded Cake in 2001. Clark Mackey started his SEO career in 1999 and later formed his own SEO consulting & marketing firm. They joined forces as co-owners in 2010 after finding out they saw eye to eye on some key values: quality, integrity, and being nice. 

Aimee shaped Cake’s unique messaging and impactful designs, instilling a vision that resonated deeply with clients and set a high standard in the cosmetic medical marketing industry. Her 30+ years of experience in digital design, combined with an in-depth knowledge of the field, enabled Cake to deliver unparalleled quality to our clients and steered our specialization. 

Clark’s focus remained on technical expertise and remaining ahead of the curve on the changing landscape of SEO over the years, while also building the team’s ability to integrate paid search marketing and social media optimization to lay a solid groundwork for each client’s success in their market. Along the way, Clark has established himself as a leading organic SEO expert.

Aimee served as Creative Director until 2024, when Clark became full owner of Cake. Together, they have been the driving force behind our growth, which has been driven largely by word-of-mouth, and thus our success today as a premier cosmetic medical marketing agency in the United States. In addition to serving clients in the cosmetic medical space, we have expanded our expertise to include clients such as medspas, wellness clinics, medical boards, and legal professionals.