If you are a law firm, attorney, or business at the intersection of health and law, the marketing experts at Cake Websites are uniquely positioned to develop an effective marketing strategy for your needs. We have decades of experience working in the medical and legal spaces on an ongoing basis. Below, learn about the primary services we offer and what sets us apart in this space.
Search Engine Optimization (SEO) for lawyers
Search engine visibility is essential in the legal field, where competition is fierce. We use legal-specific SEO strategies to help your firm rise in search rankings, driving more traffic and attracting the right clients.
Whether you need local SEO or your goal is to rank nationally, we customize our approach. Our lead SEO expert, Clark Mackey, is an attorney by training who now has over 20 years of experience keeping our team at the leading edge of the ever-changing SEO landscape.
Marketing analytics & performance tracking
We prioritize transparency in results by including monthly reporting and in-depth analysis of your website’s performance, tracking traffic, lead generation, and the ROI of your marketing campaigns. This data-driven approach allows us to adjust and improve strategies so you’re getting the most out of your marketing investment.
Content marketing for legal practices
At Cake, we understand that content is king, especially when it comes to legal marketing. We artfully weave user-friendly, yet keyword-focused language and other relevant content into your website to educate potential clients while boosting your SEO performance. We position your firm as a trusted authority by presenting valuable information that showcases your expertise.
While most of our clients work with Cake on an ongoing monthly basis for data analysis, content updates, and other strategies, we also incorporate SEO best practices into our custom website designs (more on that below).
Custom websites
Your website is often the first impression potential clients will have of your firm, and we aim to make that impression count. We design responsive, user-friendly websites that are optimized for search engines to rank well—and that are easy to navigate for potential clients.
Based on our in-depth conversations about your business problems and goals, we customize built-in features like appointment scheduling, service menus, client case testimonials, and well-written, useful blogs to engage visitors and convert them into clients.
Design
Websites designed by Cake are exceptionally personalized to meet the specific needs of legal professionals. Rather than using generic templates, we fine-tune every aspect—from site navigation to content presentation—to appeal to your clients and reflect the integrity of your legal services.
Our websites provide an intuitive user experience while upholding the professional standards expected in the legal field. By focusing on a meaningful and customized online presence, we set you apart from your competitors.
Content writing
The content we write for your website is well thought out, both in terms of design and SEO, to attract human and non-human visitors. Our copywriters take the time to understand the essence of your brand and the mission and the principles you hold dear to personalize the language so it feels authentic to you while also aligning with your business goals. Their meticulous attention to detail and commitment to thoughtful, unique craftsmanship means that every word is chosen purposefully to build trust and foster meaningful connections with your target audience.
Cake-built content engages and inspires while staying true to your core values.
Programming & hosting services
Cake’s SEO team and web developers collaborate closely to provide custom programming services to optimize load times, enhance SEO “behind the scenes,” keep it secure, and ensure your site performs at its best during peak traffic periods. We also offer cost-efficient hosting on our servers, so you don’t have to pay another third-party an annual fee for that additional service.
Compliance with HIPAA, FTC, and copyright law
In addition to creating a site that looks and performs seamlessly, we are sensitive to the applicable laws around advertising, protected health information, and copyright. Our team has worked with medical practices for over 20 years, navigating HIPAA in situations like using patient images and responding to online reviews. Our copywriters are well-versed in writing about complex topics for both healthcare practices and law firms, as well, with sensitivity to copyright issues and to the need to advertise services responsibly.
Your website should look great and support growth with SEO.
Ongoing digital marketing
Marketing doesn’t stop once your website is live. We offer ongoing digital marketing services, including organic SEO work to keep your site competitive. This includes a monthly blog with a timely topic that reflects the most recent trends or highlights an aspect of your services that clients look for. Our team also implements other tailored strategies, as needed, to help you consistently attract new leads for continuous growth.
Email marketing campaigns
We develop targeted email campaigns to educate, inform, and stay connected with your audience, as well as to attract new clientele. Sending regular newsletters or updates helps you stay top-of-mind for clients when they (or someone they know) need legal services.
Cake monitors email open rates to fine-tune subject lines and preheader text, increasing engagement for your target audience.
Reputation management & reviews
Your online reputation is one of your greatest assets, and we help law firms enhance their reputation by providing consultation on generating more client reviews and testimonials. We guide you through the best practices for encouraging satisfied clients to share their positive experiences to bolster your online presence in a positive way.
Social media management for law firms
A strong social media presence is key to connecting with existing and potential clients: We can manage your law firm’s social media accounts (or provide guidance if you post in-house), including platforms like LinkedIn, Facebook, Instagram, and X with messaging that remains professional, informative, and aligned with your firm’s brand.
Client success story: Medical Justice
Our healthcare law marketing expertise has led to tangible results for our clients. In 2024, we partnered with Medical Justice, an organization that supports the unique legal needs of healthcare providers, helping them prevent frivolous lawsuits and unreasonable demands for refunds, as well as offering online reputation management services.
We closely examined their existing website to decide where to keep what worked well and where we could step in and improve it. While their information was quite engaging and credible, minimal design features and a lack of clarity did not reflect the expertise of those behind the Medical Justice brand.
We designed a custom website that has enhanced their visibility, made navigating their website easier, and clearly defined their services to help new and existing clients understand the value they are getting when choosing their services. We can do this for you, too!
Looking for healthcare/law marketing? Let’s talk!
We know that your online marketing can be daunting. We partner with each of our clients to implement smart, proactive, and proven strategies that address your business problems. If you would like to schedule a meeting to learn more or get a quote for our services, we invite you to fill out our contact form and we will get back to you shortly.
