Why we’re proud of this work

McKee Properties came to us in 2020 with two major needs. First, they wanted a branding refresh to reflect the level of prestige of their Western North Carolina properties, while appealing to both younger and retiree-age home buyers. Second, they needed a new website—one that could integrate seamlessly with data from the MLS real estate listings database. Our design and web development teams worked together tirelessly during the early COVID lockdowns to make this happen.

Custom programming

MLS integration was no small feat, as custom programming is needed with IDX (internet data exchange) and advanced styling to automatically reflect fully up-to-date information about the team’s prime listings in the Cashiers and Highlands, NC areas—and, to do so with crisp, aesthetically sound site design.

Brand identity for online audiences

Our web designer created a fresh look that takes advantage of McKee’s high-quality property images for an on-brand experience that appeals to a wider demographic of home buyers in search of the mountain lifestyle. After translating the client’s brand identity to the web, our web developers and designers collaborated closely on custom real estate listing integrations—creating a final product we’re proud to call Cake work.