Why we’re proud of this work
Medical Justice offers services to help doctors increase their online presence and set up their practice to be resistant to medico-legal threats. They came to us with a website containing a wealth of expert content about such threats and how their services work, but most of this lived on their blog and was not listed in the site’s menu navigation. The site also had an outdated design that failed to reflect the professionalism and quality of the services that Medical Justice provides to physicians.
Medical Justice asked Cake to create a site that not only had a clean appearance and clear content organization for prospective clients, but to also optimize the site to appear in search results, helping doctors to find them online.
We created a fresh homepage and crisp visual design to explain what Medical Justice does, so that anyone who comes across the site leaves understanding who they are and what they offer. We also overhauled the site content:
“Problems We Solve” Library
To enhance content navigability and help prospective members understand the value of Medical Justice’s services, we retrofitted existing content and created new pages to form a library of information about the medico-legal problems that can be prevented by joining Medical Justice. This content was also fully SEO optimized to help the site rank in Google searches for these key topics, like “Negative Online Reviews” and “Frivolous Lawsuits.”
User-Friendly Blog Hub
Jeff Segal, JD, MD is Medical Justice’s founder and a leading expert in the medico-legal space. His weekly blogs offer rich, authoritative insight on current events related to their services, and in addition to sending these in their email newsletter, Medical Justice needed to streamline their website organization. Our designers and web developers created a searchable, aesthetically pleasing blog hub where readers can read, find similar posts, and share their reactions in the comments.
Clean, Navigable Design
We created the design to elegantly update and expand the practice’s existing logo and color scheme, adding complementary colors for accents and streamlining navigability with features like stylized page headers, a blog sidebar, primary and secondary menus in the header of the site, and contact forms in the footer of applicable pages.