Social Media Marketing
Cosmetic Medical Practices • Medspas • Healthcare Practices
Feeling obligated to cover every new social media channel? And does just the thought make you feel exhausted? We specialize in social media for cosmetic medical practices, medspas, and healthcare practices, optimizing your strategy so that all of that effort you put into your posts pays off (literally!).
Work hand-in-hand with Cake to develop authentic content and optimize your videos’ and photos’ reach on busy social media channels.
Our Social Media Manager, Madison Foster, wants you to have a happy balance of social media: using it well where it can drive conversions, while cost-effectively maintaining a community-building presence. We post strategic content across relevant social media outlets for our clients without overdoing it—claiming your territory on Instagram, Facebook, LinkedIn, and more, then deciding which channels call for a full-scale effort vs. a streamlined presence.
Why Social Media Matters for Cosmetic Surgeons & Medspas
- Build Trust & Authority: You can cultivate credibility by showcasing before-and-after content (ethically, HIPAA-compliantly, and following the social platform’s community guidelines), sharing patient success stories, and showing off the genuine character of your practice with engaging visuals and unique messaging.
- Attract High-Value Patients: A strategic social media plan boosts your online presence across the board and connects you with the right people—those most likely to seek cosmetic procedures or medspa treatments.
- Create a Recognizable Brand: With engaging visuals and messaging, your practice can stand out in a crowded market.
- Compliance & Sensitivity: The healthcare industry requires a delicate approach to patient privacy and advertising guidelines. Our team personally crafts every post with ethical and legal standards in mind.
Our Social Media Strategy & Services
We know that each practice’s needs are unique. That’s why our plans are tailored to your market, your goals, and the content you’re able to provide. Currently, we manage cosmetic medical clients’ social media on the platforms Instagram, Facebook, X, Pinterest, LinkedIn, and YouTube Shorts.
Our services include:
1. Social Media Strategy
We’ll conduct audience research and competitor analysis to help you focus on the platforms that matter most. We can recommend if Instagram is where you’ll see the best traction, or if Facebook Ads can help you convert new patients. We will also fill your monthly social media calendar with content ideas that will resonate with your audience and work alongside social platform algorithms.
For aesthetic practice clients, before and afters are a compelling part of our social media strategy. View an example »
2. Video Editing
We craft compelling video content for social media using your practice’s footage. Is it your first time filming content? We will guide you each step of the way, sharing educational & relatable video ideas and step-by-step instructions for filming. Once you film the clips we need, we’ll take it from there, adding trending sounds, overlaying b-roll, generating closed captions, designing title cards, and more! View our video work »
3. Graphic Design
Our in-house designers craft eye-catching visuals that convey credibility and professionalism. Graphics for social media align with a client’s brand while maintaining the visual engagement needed to stop the scroll. View our design work »
4. Copywriting
Relevant, trustworthy copy can answer patient questions about safety, results, and cost—and we know how to use keywords to optimize your visibility in search. We strive to maintain your brand’s unique and authentic voice in our writing for social media across platforms. View our copy work »
5. Post Time Optimization
We don’t just post—we ensure your updates go live at times when your audience is most active and when the platforms are most likely to show them your posts. View a well-timed post »
6. Managing Direct Messages and Comments
We help monitor your DMs and comment sections, ensuring no leads or patient inquiries slip through the cracks. View a viral post with a busy comment history »
7. Monthly Performance Reporting
We provide transparent, data-driven reports that detail engagement rates, follower growth, and lead generation. This helps us continuously optimize your campaigns.
Platforms We Manage
Currently, we manage cosmetic medical clients’ social media on the platforms:
- X
- YouTube Shorts
Real Results: Our Social Media Statistics
We’ve worked with many of our clients for several years running, advising on practice-created content, managing their posting schedule, and optimizing their profiles. The result? Above-average engagement and increased brand awareness.
Across all 6 of our social media clients and platforms, here are our stats for the 90-day period beginning in mid-September 2024:
- Average engagement rate: 4.98%
- Page & profile impressions: 204,106
- Total followers: 18,018
- Post video views: 11,978
For example, the American Board of Cosmetic Surgery saw an increase in reach of 18,600% on Instagram when comparing February – December 2022 to the same period in 2024. On Facebook, our work increased the number of visits to their page by 226,800%
— Cake Client, SEO + Social Media Marketing Services
“The CAKE team is outstanding. Working with them is seamless and professional. Madison and Joy are amazing individuals that have crafted an incredible online presence for our business. We can’t thank them enough!”
Case Studies: Transforming Your Existing Content into Reach & ROI
The best Cake social media work comes from a close collaboration between Cake and the client. Some of our favorite and most successful social media clients work closely with us to produce photos and videos at their practice. We then convert these into platform-ready content. We specialize in maximizing your existing footage—that means turning a single video into multiple segments on topics patients truly care about, and customizing captions to highlight safety, results, or cost. We know how to create posts that answer the questions real patients have in their heads.
Since April 2023, this cosmetic medical practice’s account has shown stellar performance under our care. The metrics we’ve gathered through Hootsuite show notable improvements in engagement and reach. Our strategy includes:
- Patient-Centric Posts: Before-and-after imagery with privacy filters and clear disclaimers.
- Educational Videos: Short clips explaining procedures, recovery tips, and expected outcomes.
- Relatable Videos: Short clips that show off your practice’s unique personality can help to pull back the curtain, help you appear “relatable,” and, therefore, build trust as you build your online presence.
- Seasonal Promotions & Event Advertising: Showcasing special offers to drive more in-office consultations.
Additional Highlights
- We help advertise specials and events, plus create evergreen content to show off results (with nudity filters when appropriate).
- Data from April 1, 2022 – December 23, 2022 vs. the same period in 2024 shows a steady increase in both engagements and follower growth.
We started managing social media this medical board client in April 2021. Between 2022 and now, you can visibly see:
- Consistent Branding: The feed’s look and voice are cohesive.
- Increased Engagement: More likes, comments, and shares on educational posts.
- Follower Growth: Steady uptick in both Instagram and Facebook followings.
We strive for this steady growth, as opposed to short bursts of growth from viral content, to maintain an authentic, engaged following.
Frequently Asked Questions
Cake offers ongoing social media management to our search marketing (SEO) clients as part of your ongoing marketing plan to reach customers through a healthy mix of online channels. If you’d like to learn more about our SEO work, visit our guide to our SEO services here. To schedule a meeting to learn the customized strategies we recommend to grow your online presence, fill out our contact form and we’ll be in touch ASAP!